pescado
AN ESCAPE FROM THE CHAOS, INSPIRED BY THE CALM.
Pescado isn’t your typical luxury development.
For Chloe and Paul Fisher, it was personal—a family sanctuary in Palm Beach, designed to slow down and create a point of anchor.
This project already had the architecture, the postcode, the team and the vision.
But it needed a story. Something people could feel.
That’s where Chaos to Calm was born.
We led with this singular creative direction. Not a tagline, a truth.
One that reflected Chloe and Paul’s own journey, and became the emotional anchor for everything that followed.
It shaped the visuals, the tone, the photography, the rollout.
It brought the architects and creative collaborators into alignment. It turned a high-end campaign into something with real soul, human, grounded and deeply personal.
Scope
Brand Workshop
Brand Strategy
Brand Identity
Verbal Identity
Copywriting
Art Direction
Film & Photography
Print & Publication
Digital Design
Digital Content
Signage & Wayfinding
Social Media Strategy
Campaign Strategy
Campaign Rollout
Social Media Strategy
Social Media Roll-Out
Media Roll-Out
Branding isn’t a solo sport: Collaborators
Client: YLB Property Development
Chloe Fisher & Paul Fisher
Sales & Marketing: Pezet Matheson
Project Management & Development Management: The Avanti Group
Copywriting: Naughty Nancy
Architectural Visualisation & Animation: FKD Studio
Architecture: BDA Architecture
Landscape Architecture: LDG Landscape Architecture
Video Production & Photography: Einwick
Music Producer: Alex Albrecht
Hair & Make Up: Emy Clare Beauty Co
Photography: Juzzy Kane
Builder: hnkn
PR: Media Hunt
Media: Media Suite
Real Time Architectural Visualisation: The Boundary
Digital: Hallmark
Social Capture: Duo Pr
Lawyers: Adamson Legal Group
Print Production: Press Print
We built a brand designed to sell more than square metres.
For Chloe and Paul Fisher, Pescado isn’t just a residence – it’s the culmination of their journey as a couple, as parents, and as global citizens.
The Fishers have created Pescado as their forever home; an escape from the beautiful chaos of their lives. They want residents to step into their homes and fall in love with what they’ve created — a sanctuary where, when you arrive, you can truly slow down and never have to leave.
“OUR LIVES ARE CHAOTIC—WE’RE IN LA, IBIZA AND LONDON. FOR US, IT’S IMPORTANT THAT WHEN WE SET FOOT INSIDE OUR HOME, WE FEEL A SENSE OF CALM AND SERENITY.”
CHLOE FISHER
Pescado is more than a building – it’s a sanctuary that shields residents from the chaos of urban life.
BDA Architecture, a Gold Coast-based design studio led by directors Darren Greenaway and Adam Beck, represents a profound commitment to architectural excellence that transcends traditional design. With over two decades of practice, the firm has established itself as a visionary force in creating spaces that are deeply responsive to site, cultural, economic, social and environmental contexts.
Every curve mirrors the ocean’s flow, every material tells a story from Chloe & Paul’s travels, and every space is designed to foster the connections that matter most. Together, these elements combine to create something that feels both globally-inspired yet authentically Palm Beach.
