The one
skin & wellness
Organic as it get’s.
Some projects come through the usual channels. Others start with a facial and an embarrassing number of unused ClassPass credits.
That’s how we met Leanne, founder of The One Skin & Wellness, a Melbourne skin and wellness clinic built on genuine care, expertise and a considered approach to skin health.
A year later, we had the pleasure of working alongside Leanne to bring the next chapter of her business to life.
Our approach was to create a refined, contemporary brand identity that reflects the clinic’s evolution, balancing clinical expertise with warmth, confidence and a distinctly human touch.
A new era for The One Skin & Wellness, grounded in everything that made it special in the first place.
Scope
Brand Workshop
Brand Strategy
Brand Identity
Name Generation
Brand Identity
Art Direction
Collateral
Digital Design (In Progress)
Digital Content (In Progress)
Collaborators
Initially, Leanne didn't want to change a thing.
We understood why. There was equity in the existing identity, familiarity in the monogram and a genuine connection between the brand and its community. Our role was to recognise what deserved to stay, challenge what could work harder and bring Leanne along for the process.
Every decision was intentional. The identity needed to reflect the same level of thought, precision and investment that Leanne had already put into the physical space, her treatments and the experience of every client who walks through the door.
The opportunity became clear. The experience had evolved beyond the identity representing it. So, we refined rather than reinvented.
Through a collaborative process, we explored how the existing identity could be elevated without losing its familiarity. The original monogram remained an important part of the brand, providing a connection to its history, while the typography, colour palette and broader visual language were reconsidered to create a more refined, cohesive and contemporary expression.
The result is an evolution, rather than a departure. A more confident and considered identity that honours the past five years while giving The One Skin & Wellness a stronger foundation for the next five and beyond.
Same DNA. A stronger expression.
