A Passion Project Not to Be Repeated: Mike Bird and Jayde Pezet Share Insights on Pescado Palm Beach
When Urban.com.au described Pescado Palm Beach as a “passion project not to be repeated,” we couldn’t have captured our branding intentions any better ourselves.
In their recent feature, Mike Bird sat down with Pezet Matheson’s Jayde Pezet—one of the Gold Coast’s leading property experts—to unpack exactly what makes this boutique coastal development unlike anything else on the market.
A Sales Perspective on Pescado
What sets Pescado apart isn’t just architectural elegance by BDA Architecture or luxury finishes; it’s the deep, personal connection Chloe and Paul Fisher have poured into every detail. Jayde highlights that the Fishers' own story—rooted in global experiences yet deeply connected to Palm Beach—is what truly defines Pescado as rare and “never-to-be-repeated.”
Our Role at No Diving: Translating Emotion into Brand
At No Diving Studio, our brief was clear yet ambitious: translate Chloe and Paul’s personal vision into a compelling, emotionally resonant brand. From the Chaos to Calm concept and visual identity through to full campaign rollout—including creative direction, photography, film, and digital strategy—we ensured every touchpoint reflected the authenticity discussed in the article.
The Importance of Authenticity
Hearing industry experts describe Pescado as an exceptional, irreplaceable offering validates why we approach branding the way we do. Authenticity is key. This isn’t just another luxury property—it’s a place defined by genuine stories, intentionality, and emotional depth.
Read the full article on Urban.com.au.
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