From Waves to Waterfront Luxury: DJ Fisher’s Pescado Palm Beach Makes Global Headlines
When Surfer.com ran with the headline “DJ Fisher Builds $50 Million Luxury High-Rise in Palm Beach”, it marked a full-circle moment for Pescado—and for us at No Diving Studio.
This project has always been about more than property. It’s about identity. Energy. Place. For someone like Paul Fisher, whose life has been defined by rhythm, the ocean, and travel, creating a permanent mark on Palm Beach wasn’t just a development move—it was personal.
No Diving’s Role: Crafting a Surf-Infused Luxury Narrative
Pescado is not your average Palm Beach build. It’s infused with the kind of irreverence, style, and lifestyle punch that only the Fishers could bring. At No Diving Studio, we translated that ethos into a full brand experience—from identity and storytelling to creative direction, film, and campaign rollout.
Surfer.com captured the headline moment: a Gold Coast icon returns home to build something that captures his spirit, alongside Chloe Fisher, who’s been equally instrumental in defining the project’s calm-meets-chaos narrative.
From Surf Culture to Architectural Calm
As ocean lovers, creatives, and brand thinkers, we deeply resonate with the idea of channeling movement and feeling into something lasting. With BDA Architecture’s striking facade, FKD Studio’s animations, and our own creative direction, the entire team worked to ensure that Pescado speaks a new language in luxury—rooted in place, rhythm, and identity.
When the Surf World Notices, You Know It’s Landed
It’s not every day that a global surf publication features a boutique property development. But that’s the power of brand when it’s real. This isn’t a developer-driven product—it’s a story, made to be lived in.
Read the full Surfer.com article here.
If you’re building something bold, different, and emotionally driven—we’d love to tell your story.
Read full article Surfer.com
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