Boutique apartments and townhouses land in Noosaville
Fresh from coverage by Urban.com.au, Jura Noosa is officially making waves—offering a boutique mix of apartments and townhouses that reimagine the rhythm of coastal living. Nestled in Noosaville with just 22 residences, this is not your typical Sunshine Coast project.
For Milestone PG, Jura represents a bold entry into the region—one that balances architectural sophistication with subtropical ease. And for us at No Diving Studio (NDVG), it’s a project that pushed us to think deeply about brand nuance, pace, and personality.
Design-Led from Day One
Jura doesn’t shout. It doesn’t need to. The development is defined by timeless design by Blackburne Jackson, elevated interiors, and a location that sells itself. Our role was to complement that subtlety—not with flash—but with a brand identity that feels quietly confident.
Everything from the project brochure and site signage to the digital experience was built to reflect Jura’s boutique ethos and strong sense of place. We leaned into Noosaville’s natural textures and tones while ensuring the brand stood apart from a sea of predictable tropics.
Bringing the Brand Into Focus
When Milestone PG came to us, the project was ready for market—but the story needed sharpening. Through creative direction, strategy and storytelling, we helped transform Jura into a brand with depth. One that could speak to both downsizers and design-seekers, without losing its coastal soul.
We’re proud to see Jura being recognised in the media as a standout boutique opportunity in one of Queensland’s most in-demand postcodes.
Read the full article on Urban.com.au: Boutique apartments and townhouses land in Noosaville
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